Rock 7: Marketing Engine
Drive enquiry volume
£40,645
Baseline (~£13.5k/mo)Target (£40.6k)
Est. Enquiries:140
Rock 4: Client Journey
Optimize conversion rate
27.5%
Baseline (20%)Target (27.5%)
Implied CAC:£850
27.9%
Target (25%)Baseline (27.9%)
CAC Wasted:£4,625
Loss from clients leaving before 3.6mo payback
Rock 3: PREVENT Care
Reduce client churn
6.0%
Target (4%)Baseline (6%)
Rock 1: Carer Recruitment
Ensure capacity for growth
5.0%
Baseline (5%)Target (5%)
8.0%
Target (4%)Baseline (8%)
27%
Target (10%)Baseline (27.4%)
Recruitment Wasted:£111
Cost of hiring carers who leave within 90 days
2 weeks
Instant (0w)Slow (4w)
New Carers:18.1
Net Carer Growth:+3.7
Monthly Revenue Projection
New Clients Acquired
38.5
From 140 enquiries
Replacement vs Growth
22.7
net growth
Rep: 15.8Growth: 22.7
Marketing Efficiency
£1,056
Cost Per Acquisition (CPA)
Strategic Insights
Marketing Impact
Rock 7 is generating 38.5 new clients. At £1,350/mo, this adds £51,975 to monthly revenue.
Churn Headwind
With 6.0% churn, you lose 15.8 clients in Q1. This erodes £31,673 of baseline revenue.
Profitability Goal
You are currently on track to exceed the target by £7,688.